Layer 01 — Category Breadth

Three categories. Three entry points into the system.

Every product, every brand, every SKU is reached through one of these three doors. Nothing else.

Breakfast, snacks, beverages, seasonings and dairy — moved from import entry to island shelf without breaking the chain.

12 brand partners

Skin, hair, oral and body care — depth across mass and dermatological tiers, distributed to retail and pharmacy.

9 brand partners

Detergents, cleaning and home essentials — anchored by global parent groups operating across the full household portfolio.

3 brand partners